Introduction to Search Engine Marketing and Online Advertising

A search engine helps users find the things they're looking for online. The user types a word or phrase, called a query, into the search engine, which then displays a set of results that are relevant to the query.

Most search engines provide two types of results listings in response to the same user query: organic (also called "natural" or "free") listings, and paid listings (i.e., advertisements). Google keeps these two types of listings separate, and ads are noted by the phrase "Sponsored Links" appearing above them.

Most search engines rank the results within each type of listing -- in other words, they determine in what order to show the listings on the results page -- according to how relevant the result is to the user's query, with the most relevant appearing at the top of the page.

Each search engine calculates relevancy in a different way for each type of result (organic and paid). This is one of the main differences between one search engine and another, and it's a factor in many users' decisions about which search engine to use.

On Google, although both organic and paid results appear in response to the same user query, the results are independent of each other. The ranking of an organic search result has no bearing on the ranking of any ads, and vice versa. This makes it possible for an advertiser to perform well in the paid listings and have an ample online presence, even if their site isn't present in the top organic search results.

In Google's organic results, relevancy to the user's query is determined by over 200 factors, one of which is the PageRank for a given page. PageRank is the measure of the importance of a page based on the incoming links from other pages. In simple terms, each link from site A to a page on site B adds to site B's PageRank.

Google AdWords also uses a combination of factors to rank paid listings, which will be explained in depth later in this lesson.

By(Google.Com) SEOMotion.In

Article Prism Service Best Link Building Strategy

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Today, it is not just the number of links that matters for your website’s success, but it is the quality of the links you have that matters. As the competition is soaring in every industry, conventional link building strategies are not enough to achieve the desired levels of success. That makes it vital that you take one-step further from the rest to be the outlier. Our Article Prism service will help you achieve your online search engine ranking goals faster.

Graphical Representation of Article Prism Service

Learning how to do things on the Internet.

What is The Difference Between HTML Sitemap and XML Sitemap?

There are two types of sitemaps in general; namely HTML (Hyper Text Makeup Language) sitemap and XML (EXtensible Makeup Language) sitemap. Do you want to know the difference between them? If you do, then read on…

What is HTML Sitemap?

HTML sitemap is used to list all hyperlinks of different sections and pages of your blog/website. These hyperlinks are normally listed hierarchically and they may provide description for each link. It is no doubt that adding a HTML sitemap to your blog/website will help your visitors navigate and find information easily. So HTML sitemap is primarily created for humans. Although a HTML sitemap is created for your visitors, indexing bot such as Googlebot might have a better chance to crawl your first-time-missed links again since all the files are well put together in your sitemap page. Check this blog’s sitemap to get a general idea of how a HTML sitemap looks like. You can create your own HTML sitemap from HTML Sitemap Generator here.

What is XML Sitemap?

XML sitemap lists URLs (world wide web addresses) for your blog/website in a special format. See the table below for a XML Sitemap with one single URL:

http://www.yoursite.com/ 2007-12-29 monthly 0.5

It allows webmasters to inform search engines about URLs in your blog/website for easy indexing. XML sitemap is created for search engines but not for humans. Submitting a XML sitemap to search engines such as Google, Yahoo, and MSN will not only help your blog/website being indexing quickly and efficiently but also increase your blog/website’s visibilities in search engines as well. For a full version WordPress blog, you can use Google XML Sitemaps plugin to do the trick for you.

Do you have anything to say about this topic? Or any questions?

Have a blog and want to express your thoughts to the world?

Just like in the traditional publishing space there are logical reasons why SEO experts, copywriters, keyword tools and editors exist. Original, relevant and unique content are the keys to the kingdom when it comes to SERP rankings.

While its possible to buy links, trade links, purchase a great domain name or use social media to boost awareness of your blog no greater long term tool can trump original relevant content.

It is a known fact of human nature that we all get topic ideas from other sources (very few people have such brilliant minds they can create one topic after another without ever reading somebody else’s work) but how do you prove to the search engines your content is really unique and avoid getting penalized for duplicate content?

Blogging is a LOT of work and the more popular your blog becomes the more work is involved. In fact, it seems impossible to imagine how much work really goes into a successful blog before you begin. Every day becomes more demanding with writing articles, creating topics, learning about monetization, managing subscriptions, coding etc. Some would call us superheroes, others call us nerds but whatever the title is bloggers spend much more time at the computer working than simply playing video games.

(I do not expect your spouse to think you have a real job but its ok – others bloggers will)

The following TIPS are MUST-Do’s before you publish any article online if you want a real attempt at breaking into Google’s highly coveted first page.

1)Research Keywords

Think about the title of your next article and research keywords using the Google Adwords Keyword Tool. Make sure there is some exact search for the main topic article. It’s not necessary to go after the big words like car insurance right away since the competition is extremely tough but at least try to find a term with some kind of exact match and incorporate an article around that keyword.

2) Google Your Topic

Once you have a topic chosen do a Google search and take a look at the SERP results. If the fist page of results contains nothing but super premium brand names it might be worth considering alternative keywords with less competition. Think about the odds of a new blog outranking CNN and the Wall Street Journal right away.

3) Write your Article

While its acceptable to take ideas from another article it is never ok to copy and paste an article and simply add a few lines. You need to focus on originality here and find your own words to explain a topic. There are 100’s of lists around topics such as cheap car insurance or how to save money but it’s still possible to tell people how to find deals in your own words. It may take time at first but eventually you will get a rhythm going.

4) CopyScape Everything

CopyScape is the most popular online plagiarism tool which can quickly tell you whether or not your article contains duplicate content already on the web. This is highly important and you have to remember:

“Duplicate content is NOT original content”

While certain words will always be included from one similar topic to another its important your article as a whole is unique. CopyScape is smart enough to (a) tell you how much of your content matches existing content on the web and (b) who you possibly stole it from. You can also create a private index which is very useful for running articles through your own published content for a duplication check. Not all pages are indexed right away and having a private index can help you triple check your work.

After these 4 steps you now have a pretty original article ready to go but what about the SEObenefit? Imagine writing an original book at this stage. Would you simply hand the book over to a publisher and expect them to publish it as is?

5) Apply and Learn about on page SEO

This is where relevant image choosing, tags and SEO comes in. If you are using a content management system like Joomla or WordPress then look at plug-ins like ScribeSEO where you can get automatic feedback about your SEO score within your CMS control panel in just a few seconds.

It is also a really good idea at this stage to try and get a grip on SEO as if you keep blogging I promise one day you will come back and redo all the pages with SEO information you only wish you knew back then.

We all want to be millionaires blogging from home but the days of just putting up content and hoping people will come are gone. Every article you post must be treated as a contribution to the world of original relevant content we live and search engines are building.

Traffic Exchange Programs is best for SEO

For the success of any website the most vital thing is the number of unique traffic that gets inside the site every day. The more the number of traffic is, the more value it gets from different search engines. A returning traffic adds and additional set of value to the website. Traffic is the most vital thing for the overall success of any site related to any niche. At the end of the day search engine gives importance to that site only which has huge traffic inflow. Traffic shows how popular a site it, and thus based on that Google page rank is also determined. Ultimately this all means high ranking in Google SERP and better ROI for the website’s owner.

A newly established business association moving its first baby step into the domain of online business, must have a good amount of quality traffic for creating a mark of its own. A huge amount of traffic inflow into a particular website tells that they are on the very edge of gaining success. A website with such a position often gets to the top of search engines, and stays over there for quite a long time making them the ultimate hit among targeted clientele base. A very reasonably priced, easy and problem-free way to earn massive traffic is through the usage of traffic exchange program. To start with the procedure of drawing out the benefits from this whole process you must register with an authentic provider. At the starting phase of the process do give your correct name, valid email and website address for which you are thinking about having this traffic.

While going through a free website traffic exchange the whole amounts of time used in seconds is being figured by an automatic counter. The moment automated task is finished by it the person going through different web pages of the site, has to move towards the very next website for further browsing. They in general handle a complete credit system with ease. A person more often than not gets expensive credit for spending time on a specific site put under the scheme of traffic exchange. The entire targeted website draws out huge amount of profit out of it. The procedure has a lot of other scope along with it. The very moment when some other member of the exchange arrives in the scene for going through your website your own credit gets reduced, from the total amount that you have gained.

Start exchange this very moment and know about some of the most important tips on how to take benefit out of an exchange efficiently. Primarily for this whole process, you have to spend good amount of time in different websites to add to your own credit. In the early stage, try to carry on doing so for at least two months. There lies also the option of advertising your traffic exchange . The whole process attains the desired result only when you pick up the right approach to do it.

Link Trundle

Establishing link wheels to one’s money site with various high performance web 2.0 property sites like Squidoo Lens, HubPages, Blogger or WordPress has become the order of the day because these sites have gained the stature of authority sites that are easily picked up by the major search engines. There are lots of advancements taking place in the way links are established between the money site and the authority sites. Where a few opt for a traditional closed link wheel, it is slowly giving place to clients asking for not closing the link wheel at all.

We at JB Source perfectly understand the way in which Link Wheels affect your business and hence are in an extremely comfortable position to execute whatever you have in mind. At the same time, our SEO consultants can also advice on which method would be ideal for your kind of business as they are constantly updated with the emerging techniques in establishing link wheels.

At JB Source, we offer Link Wheel services in five different packages so that you could choose the one that fits right for your kind of business. If you are unsure about how the entire thing would work positively for your business, you may try our Starter package and witness the positive results for yourself. You will get a detailed submission report of what all has been done and a Unique C class IP, username and password are provided.

Link Trundle Key Features :

We leverage the power of high performance based web 2.0 sites like Squidoo, HubPages, Blogger, and WordPress so as to build backlinks directed to your money site. Search Engines values these sites very high and when content related to your website is posted on the web 2.0 sites it can rank high in the search results. Through link wheel, you could get links from powerful sites to your money site which is the major crux of the entire link wheel strategy.

In any link wheel scenario, each and every web 2.0 property site is linked to the money site (your website) and also to one another so as to form a closed loop. By doing so, the link juice passes to your site as well as each and every web 2.0 property sites that are linked thereby enhancing the power of both the sides. We also take advantage of social bookmarking in order to bookmark the authority sites so that the chances of getting good page ranks are strengthened further.

We further focus on creating link wheels with the authority sites and link them to your main money site so that your website is present all over the web in the relevant niche and ranks high in the search. At JBSource, we perfectly understand that creating good link wheels is indeed a powerful technique that would boost your website ranking and helps you reach your target audience.

We provide only unique content for each and every submission that is made on the web 2.0 property sites and not any kind of spun articles.

Using Twitter to your Maximum Advantage

In 2010, over 100 million users joined Twitter. It was by far the fastest growing social media channel last year...the idea of Twitter and its micro-blogging platform certainly will be an important tool going forward.

Likely you've seen Twitter in a lot of places over the last couple of years - reality shows, sporting events and other venues people look to for up-to-the-minute information are just a few. The quick micro-blogging platform of Twitter is also used by many political dissidents in countries where traditional media is heavily restricted.

In addition to these wonderful applications, many large companies and small businesses are harnessing the power of micro-blogging and Twitter to interact with customers online.

While you've probably heard of many companies like Best Buy, Pepsi and others successfully using Twitter, you're probably a little confused as to how you can make it work for you. If you're not too familiar with social media, it may be a little intimidating.

No need to worry though, Twitter, micro-blogging and social media in general are meant to be fun!

To accomplish this, the first thing you need to consider is the content of your 'tweets.' Don't make them all about you and your business - that's the quickest way to get people to lose interest.

Provide interesting content that's helpful and entertaining and don't simply use the platform to toot your own horn. Examples of content include new blog posts, company news, new products, special discounts and so forth.

Besides providing this informative content, be sure you deliver it in a personable way. Give your content and the 'tweets' announcing it some personality. If people see your content as boring, they will think your company is boring.

Next are your followers as well as the people you follow on Twitter. When becoming a follower of someone else, be sure it makes sense for you and your company...it's pretty likely they will follow you back at some point, especially if you engage with them.

As far as your followers, quality beats quantity every time.

Having a large number of followers who never engage with you is not at all beneficial. It's much better to have a smaller number of followers who engage with you regularly. Success should be measured by the quality of your relationships on Twitter, not necessarily the quantity.

But besides being a great tool to spread content around and interact with customers and colleagues, Twitter is also being used as a technical support/customer service venue. In addition to interacting with prospective customers, many companies are using the micro-blogging tool to help customers after the sale as well.

That's certainly an innovative way to harness the power of micro-blogging. Of course, each business is different so you have to decide what works for you and what doesn't.

No matter how you ultimately decide how best to use Twitter to market your business online, be sure you provide valuable content or advice and give people a reason to follow you.

Keyword Effectiveness - Observing Big Differences In Little Keywords

There are all kinds of keywords being used by people daily, in their search for information. Most professional search engine marketers learn early in their career, that all keywords are not the same. Some keywords are highly competitive while others are less competitive, which often seems as though fewer people are searching for them. But then there are some keywords that are really hardly being searched for at all. Some of the most ideal phrases are those that relate to a product or service but are being fairly often used by a specific audience of searchers, but at the same time have low competition.

Let's put it another way. Phrases which have a low number of competing pages, but also are phrases that are actually being used often by searchers, represent a nice "window of opportunity." The reason these keywords are appealing is because you can gain significant advantage (with little or no competition) while only performing mild optimization.

Result: High visibility on major search engines without the stress of competing with millions of pages.

Of course you can go after more competitive phrases once you know how, but the point is that you have to work a little harder if you are competing with 40,000,000 pages as opposed to say 400 pages or maybe just 40 pages. In a minute I'm going to give you 8 tips to help you think more deeply about your keyword research in Wordtracker.

But first, for the purposes of this article, I want to talk about some of the tiny differences in keyword combinations that can make an enormous difference in the end result. This article focuses on the use of Wordtracker and observes a few comparisons between phrases to demonstrate some major advantages in just choosing the best keyword terms.

Rule 1: Wordtracker uses a KEI (Keyword Effectiveness Index)

A KEI Value of 100 may represent a good keyword phrase.

A KEI Value of 400 usually represents a much better high use/low competition "window of opportunity."

The higher the KEI value usually represents a much bigger window. The assumption is that the higher the KEI the better. But notice that I use the word "usually." KEI is not perfect, but it is a simple mathematical equation and it does reveal interesting opportunities. The question for most people, is how to tap into these high KEI keyword phrases without spending hours of research. In a minute, we'll talk about the new Wordtracker Academy, but first let's just give you some sets of examples of phrases and how they stack up with similar but slightly different phrases.

BIG differences in little keywords:

1. "Download Free Knitting Patterns" has a KEI value of 419.0
2. "Easy Knitting Patterns Free" has a much greater KEI value of 2140.5

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1. "purchase watercolor paintings" KEI 002.7 (Very weak)
2. "Watercolor prints to Purchase" KEI 705.0 (Excellent improvement)
3. "watercolor paintings southwest" KEI 2916.0 (still better yet)

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1. "dropship affiliates" KEI 256.0 (fair window)
2. "dropshipping affiliates business" KEI 512.0 (much better)
3. "dropship affiliates business" KEI 1600.0 (better still)

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1. "sales ability tests" KEI 475.4
2. "sales management tests" KEI 680.3
3. "sales competency tests" KEI 1176.0

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1. "no soliciting signs" KEI 0.325 (very weak)
2. "no soliciting signs custom" KEI 4230.0 (much better)

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These were just a few observations I made recently on the KEI Observation Deck

Now what I have not shown you are the other details such as the compete number or the 24 hour count or how many times each phrase was searched in the last 60 days. For these details, you can visit Wordtracker and log in to the members area for yourself.

Do you ever feel like you are running out of ideas when you are working in Wordtracker? From my point of view, I think that often, the challenge is that we simply do not think laterally enough about our visitors.

8 Keyword Research Tips to help you think deeper thoughts and explore those true niche areas:

1. Why not start at the top, instead of the middle?
Did you know that in addition to their top 1000 keyword Report in Wordtracker's member area, that you can actually buy a list of the top 20,000 keywords? For that matter, they sell you the top 100,000 or top 500,000.
The top 20,000 report sells for just $129 but is worth it's weight in gold.
http://www.wordtracker.com/reports.html

2. Wordtracker's recent new design includes a training area.
Did you know Wordtracker has opened a new training area on their Web site which has tips and articles and resources that you may not have known about? Watch this area continue to grow in the future.
http://www.wordtracker.com/academy.html

3. Magic in 3 minutes - listen to audio tips for free
Have you listened to my series of Wordtracker Magic audio tips? These are short little 3 minute recordings where I teach you how to tap into Wordtracker's hottest windows of opportunity in just minutes. The audio tips are free and you can listen in right on your computer.
http://www.searchengineworkshops.com/articles/audiomagic.html

4. Behaviors Vs. Keywords
Have you thought about exploring "search behaviors" instead of just "researching keywords?" I explain the difference in my e-book Wordtracker Magic at http://www.wordtracker-magic.com

5. Opening up the niche
Just when you think you're running low on ideas, don't forget to plug that keyword you're investigating into a tool like http://www.Thesaurus.com and watch for more synonyms you can explore.

6. Reverse approach
If you feel challenged because the keyword you're researching has no potential, try a reverse approach and explore your audience's searching behavior first to see what they want, then create that quality content that they're looking for. Wordtracker is a powerful window on the world.

7. Are you mixed up in a muddle of industry jargon?
Every so often, Wordtracker may reveal unusual letters, short forms that at first appear like a mess. Realize that many searchers do search with short forms or even worse. Often they'll search using their own industry jargon. Why not make the most of it? Use a tool like http://www.acronymfinder.com to reveal the possible meaning of those nonsense phrases. For example, we all assume the term SEO means Search Engine Optimizer, right? Did you know it actually has over 21 different meanings? Try plugging any acronym or short form into acronym finder and see all of the possibilities. It can be an eye opener.

8. Observe Those Big differences in little words
Remember that there really are big differences in little tiny words that make up your keyword phrase. Learn to explore and dig through Wordtracker's awesome database and follow some of these tips and you won't need anyone to tell you about it once you strike those golden search trends. You'll know by the traffic coming to your pages.

Remember that you can work in Wordtracker for a long time and never discover it all or see it all. The reason is because their main database of (350 million plus queries) is being updated every week on a rolling 8 week cycle. In other words, there are always fresh trends waiting to be discovered, if you'll just change your thinking to a little wider scope.

You can look up these and other examples on our KEI Observation Deck, where we post dozens of high KEI observations each week for examples of what is easily found using Wordtracker's system.

For those needing extra help to understand how to get the very best out of your keyword research, be sure to check out the recent area called Wordtracker Academy. It contains tutorials, articles and other Wordtracker resources.